Today, the internet is the number one market place in human history, and a company’s website is the most valuable sales and marketing tool a brand can use, in many cases. Most websites have taken the place as the best sales channel of a huge segment of the business and companies that make up the global marketplace. In this marketplace, there is nothing more important than creating traffic and making sales.
A good business person understands that a brand’s customers are its value, and the happier they are, the more loyal they will be to the company. This has always been the case, and brands and business have spent a lot of money to ensure that customers are happy all the time. When it comes to the online shopping industry, live chat can have a huge impact on profits. Here are a few reasons you need to install live chat software on your website.
One of the first benefits of adding live chat to your website is that it will be evident right away, and it will boost your conversions. This is due to the fact that consumers are more likely to make a purchase when the option for live chat is available, even if they don’t use it. A customer who does chat prior to making a purchase is 40% more likely to make the purchase. It’s a true fact that a customer who chats converts 3 to 5 times more than one who doesn’t chat.
A returning customer is worth so much more than a new customer. This has been determined in many studies. Customers are more likely to return to a website if the website has the live chat button. Furthermore, customers who use live chat are happy and happy clients are loyal clients.
Customers generally feel a brand is a lot more credible when the brand has a live chat button on the website. Online shoppers trust a company more when they know they can live chat an agent right away. In today’s world, it can be tough to know if a website is trustworthy or not. Having a live chat will make your website credible and trustworthy with your customers. Adding a live chat to your site adds credibility to your brand and shows customers that you are available to answer any of their questions or concerns right away.
Once live chat is 100% ready and working on your website, you will instantly see a huge benefit to your company – bottom line. Conventional telephone services are very costly, and live chat is up to 300% cheaper than phone support software. Also, live chat has some of the best ROI rates in the market, with the average live chat software boosting over 300% ROI.
So what are you waiting for? It’s time you implement live chat to your website today!