Online window shoppers. You know the type of visitors. You’ve got your site, you’ve got them to get in your site, and you might even get them to add items to their cart.
But more often than not, these visitors abandon the site without buying anything. This can definitely be frustrating as a business owner. You’ve done the hard part and got them to your website, but the effort isn’t working out.
There is, however, a way to get those window shoppers to convert. After all, you already have their attention. You just need to get them to buy. Here, we look at ways in which live chat software can help you turn window shoppers into paying customers.
The different types of window shoppers
In a way, having a visitor online is better than in a real store. It’s not as likely that they’re only there to pass time. They’ll be there because they are interested in what you have to offer, regardless of whether it’s just general interest in your area of business, or a special interest in a specific item or service you provide.
You need to provide window shoppers some sort of support as you would in a real store. In a physical store, you’d have employees on hand to offer help at every step of the buying process. Your products are organized into categories on the store and easy to find, and customers don’t have to worry about getting their credit cards out to make a payment.
Online, this can be hard to recreate. A large part of successful ecommerce is understanding the motivations of your website visitors: why they are on your website, what they expect from your website, and how to help them accordingly.
You need to get organized
You wouldn’t want your shop floor to be a mess with littered and dropped merchandised. It’s the same with your online store. Customer need to able to understand what you offer within seconds of entering your website, and find what they’re looking for onsite without searching through a mountain of links.
Remember: online attention span is very short so you need to catch their attention fast or risk losing them.
There are two ways to help visitors here: The first is to organized your categories so online window shoppers can quickly find what they are looking for.
The second is the implementation of live chat software. On a shop floor, if a customer can’t locate something, they will go and ask an agent for help. Online, live chat software enables the same level of customer service. An agent can help your online shoppers all the way through the buying process, offering support as and when it is needed.
It Shows Trust and Credibility
Clarity is part of your credibility. In store, a customer can be safe in the knowledge that the product or service fits their needs. Online, they need a little convincing.
This is where live chat comes into play. Live chat software can help re-introduce the human element to online shopping. Visitors can connect with agents and dress any concert in real-time with a friendly chat format. The human connection a live chat gives customers will translate to trust and credibility.
If you are interested in live chat software please contact our agents today.