Live chats have been around for a very long time and are a feature of many powerful websites today. However, there are still many businesses who have yet to take advantage of such great software. If you have not considered offering live chat before, this blog will help you understand the benefits it can have for your online operations.
Live Chats Increase Your Sales
One of the drawbacks of selling products online is that potential customers may have questions about the products that you are offering. When they cannot find those answers, they are unlikely to buy. Your live chat operator, however, can take on the role of a traditional sales assistant, answer any questions your customers have in real time and help them feel confident about making the purchase.
This is why using live chat is highly effective. Live chats can increase the conversation rate by over 20%, which is a lot. It’s also known that customers who use live chat are more likely to purchase than those who don’t.
Live Chats Improve Your Customer Service
The more communication channels you offer, the more customers can reach and this will deliver a far better customer service experience. Live chat is a highly popular communication channel for customers because it is free, easy, anonymous and doesn’t require face or voice time. It doesn’t have any of the things that makes phone calls annoying. It’s also faster and more convenient. Having a live chat allows you to resolve issues and answer customers right away.
In many studies of online customers, live chat proved to be more popular than emails and phone calls. This is why sites that use live chat find that customers stay loyal to them. It’s because they know customer service is fast and easy to reach.
Live Chats Can Fix Customer Problems
The texts from all your live chat conversations can be saved and reviewed later. This can be reviewed to see what issues or problems your customers are having. If there are issues that keep happening, you’ll easily be able to find them and fix them right away. In this way, you’ll be able to provide an even better service for your customers and reduce the number of customers who reach out for problems.
Live Chats Gives You An Edge Over The Competition
Although live chats are becoming very popular today, surprisingly, there are many companies which do not use them on their websites. Those that do have the upper hand over their competitors. They’ll attract new customers, boost their sales, better their customer service experience and improve their customer satisfaction. And those new customers and sales are likely to be gained at the expense of competitors who do not use live chat on their website.
If your competitors are already using live chat and you don’t have it on your website, launching a live chat service can remove the disadvantage and put your website back on the same level as your competitors.